Wednesday, January 16, 2013

Big win for Microsoft: Facebook partnering with Bing for “Graph Search”

While employees at Google may be worried about Facebook’s latest move, the Bing people over at Microsoft are pumping their fists.
That’s because Facebook is partnering with Bing for its new search product called “Graph Search.” Graph Search is all about helping Facebook users search for things their friends have shared. For example, you can find out which restaurants your friends have been frequenting or which grocery store your friends go to most often.
In the case that there are no answers, Facebook is turning to Bing for help. If your Graph Search comes up empty, Facebook will provide Bing results for the web at large. Now your Bing web search results on Facebook will be powered with social context and additional goodies like Facebook pages.
“To the Facebook user, they will not only see useful results, but we think have serendipitous experiences,” Bing writes on this blog post. Imagine searching for Jay-Z concerts on Facebook, and not only finding Facebook content, but also web results from Bing including concert tickets, news about the tour and other web results — annotated with Facebook Likes and Shares. We think this is a powerful combination.” Read more Article>>

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