Optimize your Meta Tags to improve the searchability of your site!

Meta Tag
Optimize your Meta Tags to improve the searchability of your site!


What Is The Meta Tag? :-

Meta means information about. Meta Tags were created early on to provide concise information about a website. Meta tags list information about the web page, such as the Meta Title, Meta Description, Keyword and other core information.

The title tag and the meta description and keywords tags should include keywords relevant to the content of the web page they describe. Besides that, you should consider the length and the order of the characters/words included in each of the meta tags. Note that the search engine robots read from left to right and those words that come first are more important than those that come towards the end of the page.

SEO Tags are an important tool for optimizing your website. These three SEO Tags are the most important:

1 Meta Title

2 Meta Description

3. Meta Keywords

1) Meta Title :- (Length 65 Characters, 8 -10 keywords)
What is a Meta Title?

When a search engine spider indexes your website, the title tag gives top-line information about the content on that specific page. The words you use in the title tags are of great importance for ranking your page in search engines. The title tag also appears in the search engine result page.

Title Tag should be write separated by bars ( | )
A meta title shows the name of a web page. The title is displayed by the browser, usually at the top of your computer screen, and tells a reader what page they are on. Meta titles are "read" by search engine robots and seen by site visitors.
The metal title is very important for helping the page rank higher in search engine returns and should be written to cater to search engine robots first and to site visitors second. Meta titles should make sense to the reader, but the wording should be based on keyword search popularity and relevance to the rest of the web page including other meta data and content.

2) Meta description: (Length 220-225 Characters, 15 – 25 keywords)
What is the Meta description?
The keywords in the meta description are not used for ranking your page in search engine results. But they do show up in Google, right under your title tag. The meta description informs the user of the content of the page. It’s of great importance for click-thru!(Meta Description should be 2-3 lines)
Though meta description tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking, and the meta description tag influences the liklihood that a person will actually click on the search engine results page and visit your site.

3) Meta Keywords tag: (8 – 10 Keywords- 150 characters)
The meta keyword tag has become the least important tag for the search engines and especially Google. However, it is an easy way to reinforce once again your most important keywords. We recommend its usage as we believe that it may help the SEO process, especially if you follow the rules mentioned below.
The keyword tags should contain between 4 and 10 keywords. They should be listed with commas and should correspond to the major search phrases you are targeting. Every word in this tag should appear somewhere in the body, or you might get penalized for irrelevance. No single word should appear more than twice, or it may be considered spam.
Meta keywords tags should adhere to the following guidelines:
1) Keep your list of keywords or keyword phrases down to 10 - 15 unique words or phrases.
2) Separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3) Do not repeat words or phrases.
4) put your most important word or phrases at the beginning of your list.

Example:-

Url:- http://www.easysleepmusic.com/

Keywords:-
Baby Music
Relaxation Music
Soothing Music
Meta Title:-

Baby Music | Relaxation Music | Soothing Music

Meta Description:-
Baby Music | Relaxation Music | Soothing Music
Baby Music specially engineered to get the best response from baby brain waves. As audio specialists, we combine the science of both sound and relaxation music with the art of beautifully-composed soothing music.
Meta Keywords:-
baby music, relaxation music, soothing music

Why Meta Tags Necessary?
Meta tags are still necessary. They used to be more helpful, providing important information to the Internet browser. As browsers became more sophisticated, they stopped needing a lot of hand holding in order to figure out if your site is in English or Chinese.
Google does no longer use the meta keyword and they confirm this in their Webmaster Central Blog: Google does not use the keywords meta tag in web ranking. Some search engines don't use the meta tag information any more because many people abused it. In fact, meta tags may not represent the content of your site, but, it still doesn't hurt your status with search engines if you make use of these little bits of information, and do so truthfully.
Without a doubt, content is the biggest contributor to search engine page ranking, so if you want to raise your rankings, make sure you have quality content.
Covering all the reasons meta tags are and aren't important to search engines is beyond the scope of this article. In the Resource section below are some links to more information on meta tags and their impact on search engines.